Personal Knitwear

Your size sold out? The color you like isn’t available? The scoop-neck a little too deep for work, or the skirt too short for your legs? You know exactly what you want, but you can’t find it? Shopping for clothes is not easy. Even if you spend night after night on the internet or walk blisters on your feet in shopping streets. Chances are you end up buying the wrong stuff. Is there a way out of this?

The Girl and the Machine ends the frustration. We give you the power to create your own knitwear and lifestyle pieces, from the most beautiful designer-templates.

© Lobke Leijser© Lobke Leijser

TECHNOLOGY

We take industrial, state-of-the-art knitting machinery, and repurpose it for a system of mass-customization. Combined with a strong design focus, we offer premium knitwear products with a level op personal service that is unmatched in modern day fashion.

CHANGE THE FASHION INDUSTRY

By knitting only what you need, and not more, we reduce stock and waste. And by pre-selecting fair yarns for you to choose from, we stimulate the demand for low-impact, renewable and fair trade raw materials.

WE ARE GETTING READY

We’ve developed our first designer-templates. With the support of 200 customers we’ve been able to do the first production round, which had a 90% succes rate. We are now working on improving the system and the development of a design-app that will feature in our webshop.

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The girl and the Machine is nominated for the New Material Awardlogo fonds kwadraat
© Lobke Leijser

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