The Girl and the Machine Personal 3D Knitwear

LET’S CHANGE THE FASHION INDUSTRY

The Girl and the Machine is on a mission to turn the fashion supply chain upside down, by making 3D knitwear on demand. This way we aim to decrease today’s overconsumption and reckless production, that cause the devaluation of clothes and waste energy and resources.

TECHNOLOGY

We make fine, high-end personalized clothes to order. Not just your measurements, but also your personal style and preferences are incorporated in the production process. By producing only what you need, not more, we reduce stock and waste. We only use state of the art 3D knitting machinery which means no cutting, no seams, no waste. And by selecting fair yarns for you to choose from, we stimulate the demand for low-impact, renewable and fair trade raw materials.

© Lobke Leijser© Lobke Leijser

WE ARE GETTING READY

We’ve developed our first designer-template. 200 customers have been measured, or measured themselves, and they adjusted the templates to their taste. With their pre-orders, we’ve been able to finance the first production round, which had a 90% succes rate. We are now working on the improvement of our systems and a business case that’s just as pretty as our clothes. And we are looking forward to restart production!

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The Girl and the Machine Radius DDW17The girl and the Machine is nominated for the New Material Awardlogo fonds kwadraat



Fotografie: Lobke Leijser – The House of Orange
Visagie: Bianca Fabrie – The House of Orange

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